AR Jingle Recording Booth

Channel: In-person events

Overview: Customized booth that invites the audience to step inside and record their own Nationwide jingle with video guidance from Peyton Manning and Brad Paisley

Goal: Attract folks to the Nationwide booth, enhancing their experience and building their relationship with the brand

Results: With attendee engagement at an all time high, the experience has been such a success that development for Phase 2 and 3 began immediately following the second event.